
Arizona Shade Sails / Project perspective
About Arizona Shade Sails
Meet Conrad Masterson and the SHADE Industries team behind the design, fabrication and installation. Real people, listening first and building shade around your property.
Project photograph / SHADE Industries courtyard installation / SHADE Industries
The people behind the shade
Meet Conrad Masterson.
President and owner, SHADE Industries

You should know the people behind a project before trusting them with your property.
Conrad leads SHADE Industries, the team that plans and delivers the shade projects requested through Arizona Shade Sails. His work with Patrick Howe helped shape the company’s focus: putting useful shade where people actually want it, rather than simply placing fabric over an open space.
That starts with listening. Where do people sit? When is the space busiest? What gets in the way of using it? Those answers guide the design before the sail shape, color or support layout is chosen.
Conrad’s team brings the design, fabrication and installation together. You are not choosing a picture from a catalog and hoping it fits. You are starting a conversation about a structure made for the property.
Request an EstimateA practical approach
Shade for the way
the space is used.
A playground at lunch, a courtyard in the afternoon and a busy outdoor dining area ask different things of a shade structure. The team uses site-specific models and shade studies to understand the coverage before turning the concept into construction drawings.
SHADE Industries is headquartered in Phoenix, Arizona, where its manufacturing and testing facility is also located. Its in-house team handles the steel fabrication and installation work, coordinating the fabric and supporting structure as one project.
See how a project comes together
The service provider
Phoenix headquarters. Licensed in Arizona.
Shade Industries Inc holds Arizona contractor license ROC 270019 in the CR-3 classification for awnings, canopies, carports and patio covers. Conrad Masterson is the qualifying party. SHADE Industries handles the estimates, contracts and construction for inquiries through this website.
The team brings coverage design, steel fabrication and installation together. For schools and public facilities, ask for the crew-clearance and safety documentation required by your project.
More than one person
A few faces
behind the work.
The people matter as much as the finished structure. Meet some of the team featured by SHADE Industries, alongside the designers, fabricators and installers who bring its projects together.

Jeff Warner
SHADE Industries team
Ashley Carmona
SHADE Industries team
Josh Henderson
SHADE Industries teamGood projects need clear communication from the first site conversation through installation and follow-up. Start with your property and the area you want to use more comfortably.
Request an Estimate